During the National Day holiday, the car market ushered in the traditional “golden nine silver ten” key window period. The reporter visited the offline stores of several new energy vehicle brands in Shanghai and learned that, relying on new car launches, local car purchase subsidies, and superimposed promotions during car corporate holidays, the number of visitors to the stores has clearly rebounded. “Test drives are almost full all day long these days on National Day, and there are often situations where a group of customers who have just finished a test drive and are already waiting for the next group. Many families come to see the car together. Most customers are looking for replacement allowances and district-level subsidies. Let's first help calculate all the discounts before making a decision.” Sales at a Weilai Experience Center in Jiading told the reporter that during the National Day holiday, the number of customers received by stores increased by about 30% compared to a regular weekend, and demand for replacement of oil for electricity was quite prominent. Store traffic is picking up, but there is still a cycle of order conversion. A number of sales representatives told reporters that currently consumers are generally rational in price comparisons, and will visit many stores to compare offers horizontally and check the conditions for applying for subsidies. Some popular new cars are currently in short supply, and the waiting period of several weeks to order a car also affects immediate transactions to a certain extent.
Zhitongcaijing · 2d ago
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During the National Day holiday, the car market ushered in the traditional “golden nine silver ten” key window period. The reporter visited the offline stores of several new energy vehicle brands in Shanghai and learned that, relying on new car launches, local car purchase subsidies, and superimposed promotions during car corporate holidays, the number of visitors to the stores has clearly rebounded. “Test drives are almost full all day long these days on National Day, and there are often situations where a group of customers who have just finished a test drive and are already waiting for the next group. Many families come to see the car together. Most customers are looking for replacement allowances and district-level subsidies. Let's first help calculate all the discounts before making a decision.” Sales at a Weilai Experience Center in Jiading told the reporter that during the National Day holiday, the number of customers received by stores increased by about 30% compared to a regular weekend, and demand for replacement of oil for electricity was quite prominent. Store traffic is picking up, but there is still a cycle of order conversion. A number of sales representatives told reporters that currently consumers are generally rational in price comparisons, and will visit many stores to compare offers horizontally and check the conditions for applying for subsidies. Some popular new cars are currently in short supply, and the waiting period of several weeks to order a car also affects immediate transactions to a certain extent.
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