According to the Shanghai State-owned Assets Administration website, on October 7, Zhou Xiaoquan, Party Secretary and Director of the Shanghai State-owned Assets Administration Commission, led a team to go deep into commercial brand carriers, hotel facilities, sports complexes, etc., to investigate the cultivation and renewal of commercial brands, integrated development, and safe operation of cultural, commercial, tourism and sports exhibitions during the National Day holiday. Zhou Xiaoquan pointed out that efforts should be made to cultivate and renew commercial brands, deeply cultivate and launch “Shanghai Custom” specialty brands, combine new consumer trends to enrich product supply, vigorously promote the renewal of “time-honored” brands, do a good job in online and offline scenario-based display and operation, and better unleash the influence and market competitiveness of state-owned fashion brands. It is necessary to deepen the integration and linkage of cultural, commercial, tourism, and sports exhibitions, build on carrier resources such as Xujiahui Sports Park, create more new consumption scenarios that meet market needs, promote the integration of various consumer facilities and resources, make full use of existing carrier space, and amplify the agglomeration effect.

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