Douyin Life Service released the “2026 Mid-Autumn Festival National Day Consumption Report”. According to the data, offline consumption during the “Double Festival” was booming, and Douyin group purchase orders increased 53% year over year. Among them, the number of food and beverage orders increased by more than 61% year on year, the number of wine travel orders increased by 42% year on year, and the number of hotel orders increased by nearly 79% year on year. New holiday scenarios and new entrances have clearly boosted consumption. According to the data, the average daily number of group purchases of scenic spots in the Dousheng App increased by 142%. For the first time, AI portals have become a new holiday consumption scenario, driving travel consumption. The number of orders placed by “Doubao Hotel Reservation” increased by more than 56% month-on-month, with Chengdu, Beijing, and Xi'an having the highest number of orders. The report also showed that 66 travel cards were launched in 10 cities including Chongqing, Chengdu, and Hangzhou, which led to a month-on-month increase of over 84% in hotel card occupancy during the National Day holiday.

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