Zhitong Finance App News, Sa Sha Sa International (00178) announced that in the second quarter from July 1 to September 30, 2026, the Group's beauty trend effect and marketing strategy continued to be effective, driving the Group's overall turnover to HK$1,413.8 billion, an increase of 37.2% year-on-year. The Group's off-line sales reached HK$1,219.6 billion, up 47.6% from the same period last year.
The Group launched various large-scale and topical promotional campaigns, along with various popular beauty products, which became a hot topic in the city, and were very popular among mainland Chinese travelers, driving offline sales growth of 52.0% year-on-year in Hong Kong, China and Macau (Hong Kong and Macau). Same-store sales also increased by 46.9% year on year. The average amount of each transaction, the total number of transactions and the number of items per transaction all increased across the board. Although Hong Kong and Macau have entered the rainy season and typhoon season, the market flow and consumer atmosphere are still improving. In particular, markets in tourist areas such as Tsim Sha Tsui, Mongkok and Causeway Bay have remained strong, which has also made the Group's stores in these regions perform well. The Group's operational optimization strategy in Southeast Asia gradually paid off. Offline sales increased by 11.4% year-on-year, and achieved positive year-on-year growth in local currency.
On September 30, 2026, the Group operated a total of 162 offline stores, including five new stores opened by the Group in Hong Kong in the first half of this fiscal year to meet local consumer demand.
On the other hand, the Group strategically reduces high-margin B2B orders to reserve inventory and expand high-margin and rapidly growing offline retail and B2C online markets. The Group also closely monitors the inventory of popular products to ensure that it is sufficient to meet order requirements from various channels. During the period, online B2C sales increased by 22.5% year-on-year to HK$154.3 million, further enhancing the profitability of the Group's online business.