According to Zhitong Finance App News, Sa Sha Sa International (00178) announced that during the “11th National Day” holiday period from October 1 to 7, 2026, sales continued to improve. The Group's offline sales in Hong Kong and Macau increased by more than 60.0% year over year, and same-store sales also increased by more than 50.0% year over year. The number of transactions, the average amount of each transaction, and the number of items per transaction all showed significant year-on-year increases.

The Group also launched the “National Day Golden Week Shopping Week” to provide rich shopping benefits. The Group recently launched a new concept design store in popular districts such as Mongkok and Tsim Sha Tsui. With a fun and trendy store design, it also has different themed product zones and interactive check-in locations to effectively increase customer traffic and extend customer stay, further driving sales growth.

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