• Tilray-owned BrewDog launched a UK-wide “Choose Craft” campaign to accelerate sales momentum in off-trade and on-trade channels.
• EPOS data show Punk IPA and Hazy Jane volumes across BrewDog’s top six UK off-trade retailers rose 2.87x year-on-year.
• New BrewDog innovation won more than 9,000 additional UK distribution points, strengthening retail reach.
• Eight new on-trade partnerships broaden exposure across live entertainment, sports, pubs, and hotels, including deals with Underbelly and Leicester Tigers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Tilray Brands Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610070724PRIMZONEFULLFEED9841336) on October 07, 2026, and is solely responsible for the information contained therein.