Retail and ecommerce marketers can now see which campaigns drive incremental sales, with credit calibrated by incrementality experiments and MMM

DALLAS, Oct. 7, 2026/PRNewswire/ -- Sellforte, the Measurement and Optimization OS for retail and ecommerce, today announced Sellforte Incremental Pixel, a new attribution capability that combines customer journey data with causal evidence from incrementality experiments and Marketing Mix Modeling (MMM). The launch gives ecommerce and retail marketers one measurement system for both daily paid media campaign optimization and strategic investment decisions.