The Zhitong Finance App learned that Google (GOOGL.US) and Unity Software (U.US) announced on Wednesday that they have reached a strategic partnership to launch a new integrated gaming platform later this year, aiming to revolutionize the next era of gaming.
Unity Software shares surged nearly 6% in the premarket. On the other hand, online gaming platform Roblox (RBLX.US) dropped nearly 5%.
The two companies emphasized that the new platform will combine the power of Google's AI, the reach of Google's billion-level user products, and Unity's game development expertise. Additionally, this initiative will put game creation in the hands of millions of new creators and bring new experiences to billions of players around the world.
The two companies note that a core component of the collaboration is Google's experimental new Playground platform — which went live today, allowing users (18+) to generate and customize playable games using natural language prompts without any programming.
Additionally, Google and Unity will launch an extended authoring experience called Unity Spark later this year, a product built for a new generation of creators.
Playgrounds powered by Unity Spark will unlock powerful professional-grade mechanics, high-fidelity 3D capabilities, and the ultimate flexibility of the Unity runtime while maintaining an easy-to-use interface. This will ensure the construction of a complete ecosystem: creators can start with a simple text prompt and eventually grow to a level where they can create an immersive, ultimate experience in collaboration with Unity, the partner of choice.
The two companies emphasized that this collaboration is based on Google's huge consumer ecosystem and will provide a global stage for creators. With intuitive publishing tools, creators can easily reach a global audience of players.
Google will also highlight Playground's outstanding work on its web to recognize a new generation of creators and inspire them to explore the advanced tools available in Unity Spark.