• Musinsa will run its “On & Off Festival” promotion through Oct. 19 across its online store, all Musinsa Store locations, and Musinsa Empty Seongsu.
• Campaign expands in-store incentives as September offline foot traffic rose about 2.8x year over year.
• Offline-only discounts include up to 15% extra off MD-selected brands, up to 83% off prior-season items, up to 10% extra off general sale purchases.
• Online and offline promotions include up to 80% discounts on fall-winter items, with coupon packs offering up to 20% online discounts.
• In-store buyers can enter a receipt lottery offering up to KRW 2 million in Musinsa Money.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on October 07, 2026, and is solely responsible for the information contained therein.