The Beijing Radio and Television Administration issued a notice on “Beijing's Certain Measures to Support the High-Quality Development of the Ultra HD Audiovisual Industry”. It points out the creation of a world-class digital audiovisual production center in China. Support the construction of an UHD audiovisual digital asset sharing platform and production capacity sharing platform, establish an UHD content post-production center and an UHD content restoration center, enhance content supply capacity, and build a world-class digital audiovisual production center in China. Supports the creation of ultra-high-definition content aggregation zones. According to a comprehensive assessment of platform/zone construction capacity, technological innovation, etc., the amount of support for a single project is no more than 3 million yuan. Launch an ultra-high-definition household entry campaign. Encourage the upgrading of home UHD devices such as all-in-one UHD TVs. Continue to carry out TV “match-making” fee management, strengthen standardized management of integrated platforms, and improve user satisfaction. Further reduce the complexity of turning on the TV and live streaming, and optimize the TV viewing experience.

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