On September 30, the “Administrative Measures on Online Marketing of Financial Products” were officially implemented. This document, which was jointly issued by eight departments, is regarded by the industry as a “watershed” in fund online marketing—it ended the old pattern and began a reorganization. On the second working day of implementation of the new regulations, the reporter visited a number of fund companies and had in-depth exchanges with their compliance officers and marketing business leaders in an attempt to restore the actual state of the industry in the first week of implementation of the new regulations. The research found that fund companies' implementation of the new regulations was carried out simultaneously along three lines: internal, rule formulation, compliance training, and process and system optimization in multiple dimensions; externally, the list of third-party Internet platforms used for marketing was made public for the first time; while the Big V Group, which once stood at the gateway to traffic, fund companies completely suspended cooperation with it. When “Wild Big V” can no longer bring goods at will, when third-party internet platforms return from “sales participants” to “technical service providers”, and when fund companies have to personally undertake all financial services, public fund online marketing is undergoing a profound restructuring. After the end of the traffic era, who can re-find an effective way to reach investors under a compliance framework will be a key proposition in the next stage of industry competition.
Zhitongcaijing · 1d ago
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On September 30, the “Administrative Measures on Online Marketing of Financial Products” were officially implemented. This document, which was jointly issued by eight departments, is regarded by the industry as a “watershed” in fund online marketing—it ended the old pattern and began a reorganization. On the second working day of implementation of the new regulations, the reporter visited a number of fund companies and had in-depth exchanges with their compliance officers and marketing business leaders in an attempt to restore the actual state of the industry in the first week of implementation of the new regulations. The research found that fund companies' implementation of the new regulations was carried out simultaneously along three lines: internal, rule formulation, compliance training, and process and system optimization in multiple dimensions; externally, the list of third-party Internet platforms used for marketing was made public for the first time; while the Big V Group, which once stood at the gateway to traffic, fund companies completely suspended cooperation with it. When “Wild Big V” can no longer bring goods at will, when third-party internet platforms return from “sales participants” to “technical service providers”, and when fund companies have to personally undertake all financial services, public fund online marketing is undergoing a profound restructuring. After the end of the traffic era, who can re-find an effective way to reach investors under a compliance framework will be a key proposition in the next stage of industry competition.
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