According to a research report published by Yamato, Anta Sports completed the acquisition of 29.06% of PUMA SE's shares at a cash cost of 1.51 billion euros, reaffirming Anta's “buy” rating and treating it as the preferred stock for China's sportswear and overall consumer sector. The bank pointed out that the transaction price is about 50% premium over PUMA's recent closing price. According to Bloomberg's 2026-2027 average market forecast, the implied market sales rate is about 0.7 times. After completing the acquisition, Anta became PUMA's largest shareholder, another milestone in its single-focus, multi-brand, and global strategy, which is expected to help expand its exposure to the global sporting goods market. The bank believes that with Anta's ability to reverse the situation and the DTC-led model, PUMA's improvements in China may be a relatively quick result. The bank anticipates that Anta is unlikely to carry out further mergers and acquisitions in the short term. Empowering and developing brands such as Jack Wolfskin, PUMA, and Maia Active may be a higher priority task at present, and expects Jack Wolfskin to launch more brand promotion activities one after another starting in the fourth quarter of 2026.

Disclaimer:Webull uses external vendor Google Translation Service for news translations where we endeavour to ensure these are correct, however, we recommend that you please double-check this information accordingly. Webull is not responsible for translation errors or issues.