On October 9, it was reported that due to the sharp rise in the cost of memory chips, Apple had asked some suppliers to cut parts production for the newly released iPhone 18 Pro and iPhone 18 Pro Max due to the sharp rise in the cost of memory chips, which suppressed consumer demand. In response, a China Securities News reporter sought evidence from Apple Supply Chain. An Apple supply chain company source told reporters that recently Apple has given new shipping guidelines, and orders for the iPhone 18 Pro have decreased slightly, but orders for the iPhone 18 Pro Max have increased slightly. At present, the overall order volume has not changed much. A source from another Apple supply chain company responded to the reporter that the rumored statement was clearly one-sided. Due to strong demand for the iPhone 18 Pro Max, Apple adjusted some iPhone 18 Pro orders to the iPhone 18 Pro Max. The total volume was not reduced, and it was beneficial to the Pro Max high-end supply chain.

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