According to the Zhitong Finance App, Mingchuang Premium (09896) announced that the total GMV of Mingchuang Premium in mainland China for the three months ending September 30, 2026 (26Q3) increased by 25%-30% year-on-year, further accelerated from the first half of 2026, mainly driven by high-single-digit same-store sales growth.
Mingchuang Premium maintained a strong momentum during the National Day holiday period from October 1 to 7, 2026. The total GMV increased by 20%-25% year-on-year, mainly driven by low-single-digit same-store sales growth.
Mingchuang Premium's flagship IP YOYO obtained more than RMB 1 billion in GMV in the first 9 months of 2026, officially joining the global IP “1 billion yuan club”. Since the product was first launched in June 2025, YOYO has expanded to 53 countries and regions around the world, becoming one of the fastest Chinese Yuanchuang IPs to achieve large-scale global expansion. Mr. Ye Guofu, founder, chairman and CEO of Mingchuang Premium, said that YOYO has verified the strategic ability of Mingchuang Premium as a “leading global IP operation platform”, and that Mingchuang Premium will enable more original Chinese IPs to achieve large-scale expansion and accelerated development in the global market.
The overseas market performance of Mingchuang Premium is basically in line with the company's guidelines. In 26Q3, Mingchuang Premium achieved a year-on-year increase in GMV of about 20% in the US market. Notably, driven by the arrival of new products, its GMV year-on-year growth in September 2026 rebounded to more than 30%, and achieved positive same-store sales growth.