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Maersk is implementing an aggressive ship-buying plan. There has been an 180-degree shift in strategic thinking, with the intention of preventing Dafta from seizing its position as the world's second-largest container shipping company. According to data from the shipping data platform Alphaliner, the Danish company ordered 26 ships in September, each of which can carry 18,600 TEUs, and the total number of ships on hand orders rose to 131. This decision marks a major shift in Maersk's strategy. For most of the past decade, Maersk has been expanding its “ship-to-door to end-to-end” logistics business; now rivals are using the lucrative profits brought about by rising freight rates, and Maersk is being forced to keep up with the pace. CEO Vincent Klerk said in September that the Danish blue-chip company “needs more ships” to deal with ongoing trade disruptions and that Maersk will adopt a “more proactive” attitude in the market.
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Maersk is implementing an aggressive ship-buying plan. There has been an 180-degree shift in strategic thinking, with the intention of preventing Dafta from seizing its position as the world's second-largest container shipping company. According to data from the shipping data platform Alphaliner, the Danish company ordered 26 ships in September, each of which can carry 18,600 TEUs, and the total number of ships on hand orders rose to 131. This decision marks a major shift in Maersk's strategy. For most of the past decade, Maersk has been expanding its “ship-to-door to end-to-end” logistics business; now rivals are using the lucrative profits brought about by rising freight rates, and Maersk is being forced to keep up with the pace. CEO Vincent Klerk said in September that the Danish blue-chip company “needs more ships” to deal with ongoing trade disruptions and that Maersk will adopt a “more proactive” attitude in the market.
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