Some investors asked Wuliangye, does the company have plans to raise prices? The retail price of Maotai has already surpassed 1,800 yuan/bottle. Wuliangye is now 800 yuan, and two bottles of Wuliangye cannot be replaced with a bottle of Maotai. Does the company think this retail price ratio is reasonable? Has the company studied what a reasonable ratio should be in the short term? Is there a long-term business plan to increase this ratio? What is the strategic plan for establishing a price system for wholesale and retail prices? Are the pricing system, modern and efficient distribution channels, and brand enhancement planned in an integrated manner? Can you give me a detailed explanation? On October 10, the company answered that the price adjustment of Wuliangye products always follows the principle of “matching Wuliangye's brand value, adapting to market supply and demand, and ensuring channel health”. The company will pay close attention to the overall consumption recovery trend of the industry, the pace of terminal sales and changes in the supply and demand structure, adopt a flexible and prudent product price strategy, and comprehensively consider whether and when to adjust the price of core products. The terminal market prices of different brands of high-end wine are affected by multiple factors, and there is no fixed price-ratio relationship. The company insists on integrated planning and collaborative promotion of price system maintenance, modern and efficient distribution channel construction, and brand power enhancement: First, it further promotes marketing system reform and insists on “on-demand delivery and precise regulation” through digital marketing management. Second, the company continues to optimize the “traditional channel+innovation channel” two-wheel drive model. Third, the company focuses on the main line of “Japanese and American culture” and comprehensively enhances the brand identity of high-end consumers through the continuous construction of “Cultural Wuliangye”.

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