On October 10, the reporter learned from Apple's supply chain that Apple structurally adjusted the number of new phone orders in the fall of 2026: the iPhone Duo was increased by 30%, but the total number still did not exceed 10 million units, cut orders for the iPhone 18 Pro by 10% to 15%, while adding orders for the iPhone 18 Pro Max by 10% to 15%. The total number of orders for the iPhone 18 Pro series remained unchanged. “This means that sales are skewed towards higher value products, so the overall performance of Apple's supply chain company is beneficial.” An Apple supply chain source told reporters.
Zhitongcaijing · 2d ago
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On October 10, the reporter learned from Apple's supply chain that Apple structurally adjusted the number of new phone orders in the fall of 2026: the iPhone Duo was increased by 30%, but the total number still did not exceed 10 million units, cut orders for the iPhone 18 Pro by 10% to 15%, while adding orders for the iPhone 18 Pro Max by 10% to 15%. The total number of orders for the iPhone 18 Pro series remained unchanged. “This means that sales are skewed towards higher value products, so the overall performance of Apple's supply chain company is beneficial.” An Apple supply chain source told reporters.
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