On October 10, Maotai officially responded to market rumors about “the dissolution of the Maotai Provincial Dealer Association” and “the cessation of sales of product inspection funds”. The marketing staff of the Kweichow Moutai Liquor Sales Company told Sina Finance's “Wine Industry Insider” that according to requirements relating to the standardized construction and operation of social organizations, dealer associations and inheritor departments in various provinces and regions have stopped their daily work, but this does not affect the normal progress of routine business such as regional market sales and brand implementation. The staff member also emphasized, “This adjustment is a systematic review and optimization of relevant supporting operating mechanisms by Maotai in response to the country's relevant requirements for standardized management of social organizations.” Furthermore, in response to the rumor circulating in the market that “Maotai stopped selling product inspection funds,” staff also said to “Wine Industry Insider” that Maotai has not stopped supporting channel marketing activities. Currently, consumer concepts, scenarios, and methods are all undergoing profound changes. According to the “comprehensive to C” strategy, Maotai's brand promotion and marketing activities will be optimized and adjusted according to changes on the consumer side, and will be better integrated and matched with the consumer scenario through more scientific and reasonable channel market support, bringing better services and experiences to consumers.

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