Recently, the three basic telecom operators of China Mobile, China Telecom, and China Unicom have successively implemented channel regulation policies, beginning a systematic “slimming down” of the industry. At the end of September, “0 yuan purchases” were completely suspended; previously, mobile phone number card processing services on third-party Internet channels were stopped, and online card sales channels were uniformly distributed to the operator's official app and official website. Zhu Keli, the founding director of the Guoyan Institute of New Economics, said that stopping “0 yuan purchases” and third-party internet card sales is essentially all about operators saying goodbye to the extensive growth model of relying on high subsidies and channel commissions in exchange for users to reduce the cost bubble in the customer acquisition system.

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