The Zhitong Finance App learned that yesterday, the “Reverse-Rebirth” third-generation Han Shu Hong Manwaist product launch was officially held in Shanghai. The third-generation Han Shu Hongman Waist product was officially announced and launched at the same time, and the brand's pioneering “365 Cyclic Peptide” technology was publicly unveiled at the same time. The newly upgraded third-generation Han Shu Hongman Waist uses “28 days of appearance age - 3.3 years old, pioneering 365 cyclic peptides to reshape three-dimensional youth” as the core proposition, bringing new anti-aging solutions to consumers with quantifiable efficacy promises.
Prior to that, on September 23, Han Shu announced that Wang Jia Er had renewed his contract as a global spokesperson and launched the “Reverse Life” TVC to build an emotional resonance of “reverse life” with consumers through Wang Jia Er's life story. From the end of September to the beginning of October, Han Shu brought cutting-edge scientific research results to the IFSCC International Cosmetic Science and Technology Alliance and the EADV European Dermatology Conference, showcasing China's beauty and anti-aging research capabilities on the world stage and proving the scientific research strength of domestic brands to the world.
From “reversal of life” to “reversal of life,” the questionnaire handed over by Han Shu is not a superficial conceptual slogan, but rather a long-term commitment to the industry and consumers around life attitudes, skin conditions, and brand patterns. Relying on the systematic support of the Shanghai American Group's full-link research system, Han Shu continues to take root on the high-end anti-aging circuit, explore new boundaries of domestic anti-aging with long-term scientific research and accumulation, cross the industry cycle, and write a questionnaire on the growth of Chinese beauty.
“Reversal · Rebirth” press conference:
Industry-academia, research, and medicine together witnessed the launch of the third-generation Han Shu-hong!
On October 10, the “Reversal · Rebirth” third-generation Hanshu Hongmanwaist product launch was held in Shanghai, and the third-generation Han Shu Hongman Waist product was officially launched at the same time. At the conference, the brand's pioneering “365 cyclic peptide” technology and the core idea of “28 days of appearance age - 3.3 years old, pioneering 365 cyclic peptides to reshape three-dimensional youth” were unveiled. As the core technology foundation of the third-generation Han Shuhong's waist, the “365 Cyclic Peptide” system provides hard-core technical support for anti-aging effects; and the quantitative data “28 day appearance age - 3.3 years” is not only a transparent efficacy promise made by the brand to consumers, but also provides a new anti-aging solution for the industry.
The press conference brought together various perspectives. Professor Zheng Zhizhong, Han Shu Brand's chief dermatology expert consultant, Han Shu Brand's global ambassador Wang Jia Er, Han Shu brand executives, and industry KOLs all attended to witness the big launch of the third-generation Han Shu Hongman Waistband and jointly interpreted the theme of “reversal and renewal” from multiple dimensions, from academic trends and market layout to brand values.
Professor Zheng Zhizhong, Han Shu's chief dermatology expert consultant, said that after more than 20 years of peptide research and development, Han Shu achieved technical iteration from linear peptides to cyclic peptides. Cyclic peptides have made a transition in stability, transdermal efficiency, and target accuracy. 365 cyclic peptides are an important achievement of this iteration and a solid step for the Chinese skincare industry from “following” to “leading”; Han Shu Brand General Manager Wu Sirui responds to the market with “regardless of whether it's 100 yuan, 200 yuan, 300 yuan, or 500 yuan, they are all conscientious choices in terms of quality and price ratio” Commitment to quality with our own factory Underpinning the background, the third-generation Hongmanwaist relied on 365 cyclic peptides to achieve the upgrade logic of “losing age by 3.3 years in 28 days”; Wang Jia Er, the global spokesperson of the Han Shu brand, made “reversal” a daily routine. Talking about his understanding of reversal, he said that the reversal was not about losing the past, but about reviewing existing experience, adjusting a new direction, and then making every effort to do one thing right. Diverse perspectives echo each other. The press conference fully explained Han Shu's scientific anti-aging proposition of “reversal and new life,” and the key to supporting the implementation of this new anti-aging logic is the brand's scientific research accumulation that has been deeply involved in peptide technology for more than 20 years and laid out a high-end anti-aging circuit.
On top of the deep scientific research accumulation of Shangmei Co., Ltd., Han Shu launched the world's first “365 cyclic peptide” system to establish a core technical barrier for third-generation Hongmanwaist. The “365 cyclic peptide” system consists of the three core components of “cyclic hexapeptide-9,” “cyclopentapeptide-4,” and “cyclic tripeptide-5,” which are intertwined and linked layer by layer to create a complete anti-aging link that “promotes regeneration, strong support, and close connection” to achieve layered penetration from the cell and extracellular matrix to the cell connecting layer. Clinical evidence shows that the third-generation Han Shu Hongman waist product can reduce the appearance age by 3.3 years in 28 days and activate 14 major collagen in 6 hours, covering the three major types of skeletal collagen, connecting collagen, and firming collagen, so that anti-aging can be upgraded from a single-point ingredient to a systematic solution. Relying on this technological breakthrough, Han Shu transformed anti-aging benefits from sentimental descriptions into quantifiable, perceptible, and verifiable brand promises to consumers.
“Reversing Life” of Wang Jia Er, the global ambassador of the Han Shu brand,
It is also a vivid footnote of Han Shu continuing to cultivate and go global
On September 23, Han Shu announced another contract renewal with global spokesperson Wang Jia Er, and the fencing narrative TVC “Reversing Life” was launched simultaneously; on the same day, the third-generation Han Shuhong Manman Waist, an ace item equipped with the world's first “365 Cyclic Peptide” technology, ushered in a major upgrade. Both actions focus on “reversing”. Global spokesperson Wang Jia Er explains the spiritual power of “reversing life,” while the third-generation Han Shu Hongman waist carries the product value of “reversing muscle age.” Both have achieved two-way empowerment under the same values.
At a time when the industry generally pursues “shortness and speed,” Han Shu chose to join hands again with top artist Wang Jia Er, with the intention of consolidating endorsement cooperation into a brand asset that can grow over a long period of time. This calmness stems from the values that are highly compatible with the brand's spokesperson: on the one hand, Wang Jia Er has an international image and global influence. With her diverse appeal in the fields of fashion, music, international business, etc., she continues to empower Han Shu's brand assets, help the brand break out of the inherent audience boundaries of domestic products, accurately link young domestic and foreign consumers, and provide strong support for the brand's high-end, youthful, and global strategic layout. On the other hand, Han Shu has been deeply involved in the beauty industry for 23 years. His solid scientific research strength, mature product system, and deep public reputation have also provided strong industrial endorsement for Wang Jia Er's personal image. This two-way drive and mutual achievements have formed a “1+1>2” synergy and built a long-term, stable, and win-win deep cooperative value system.
Han Shu's official announcement TVC, specially tailored for Wang Jia Er, runs through the entire film with “Go Bravely,” interpreting the core of “reversal of life” based on his life experience. From a young fencer to a global entertainer, Wang Jia Er took the initiative to break out of the established trajectory and explore new career horizons. Every step was the most vivid explanation of “reversal.” TVC's natural transition from the story of Wang Jia Er to skin reversal also brought the benefits of the third-generation Han Shu Hongman Waist product to a palpable emotional point. Wang Jia Er's attitude of “acting bravely, relaunching, and continuing to improve” echoes Han Shu's 23 year brand mentality, which specializes in “peptide” technology, deepens the anti-aging circuit, continues to break through scientific research barriers, and exports anti-aging solutions to the world. Together, they explain the deep connotation of “reversal.”
Global Echoes of “Reversing the Pattern”:
From Perth to Vienna, scientific research results were presented at the “International Double Summit”
Since the end of September, Han Shu's many cutting-edge research results have successively appeared on two major authoritative academic platforms: the IFSCC World Conference and the EADV European Society of Dermatology and Venereology Annual Conference.
From September 28 to October 1, the 36th IFSCC World Conference was held in Perth, Australia. IFSCC is the highest-level academic organization recognized by the global cosmetic science community and is known as the “Olympics” of the industry. At this conference, Han Shu's 13 academic posters were successfully selected and showcased. The research covered the six major product lines of Hongman Waist Series, 377 White Waist Series, Bosein Purple Gold Series, X Peptide Series, Body Care Series, and Ice American Series, covering various research directions such as anti-aging, whitening, and body care, fully demonstrating Han Shu's continuous in-depth research and exploration in the field of skincare.
From September 30 to October 3, the 35th European Society of Dermatology and Venereology (EADV) Annual Conference (OPEC) was held in Vienna, Austria, representing the highest international standards of clinical research in dermatology and the world's most influential academic event in the field of dermatology. A total of 2 research results were selected for the conference poster, and a brand booth was set up on site, and the third-generation Han Shu Hongman made a big appearance on the global stage. Furthermore, at the satellite conference, Dr. Zhong Ye, a senior scientist of Shangmei Co., Ltd. explained in detail the original cyclic peptide research system in the US, dismantled the transformation path from basic research to product implementation, and introduced clinical verification data on the “365 ring peptide” system carried by the third-generation Han Shu Hongman Waist, which garnered widespread attention and recognition from Chinese and foreign experts and scholars. Through the output of results on the international academic stage time and time again, Han Shu continues to tap the youthful potential of skin through scientific research and innovation, showing the world the power of Chinese beauty research.
From Perth to Vienna, Han Shu did not simply “participate in the exhibition,” but placed self-developed ingredients, experimental data, and clinical results on an international professional platform, dialogues with dermatology and cosmetic science experts from around the world, and promoted the integration of Chinese beauty research into the international clinical system. Continuing to advance to the world stage with in-depth scientific research, Shangmei Co., Ltd. is willing to be a deeply involved member, stand side by side with its brands, and consolidate the power to “reverse the pattern” of domestic goods through solid scientific research.
The core of Han Suk's “reversal”:
Based on scientific research, paving the way for long-term principles
Reviewing a series of actions for nearly a month, when the “reversal” escalated from a brand proposition to an industry-level event, Han Shu completed not only the launch of a new product, but also the reinforcement of the brand moat. This series of actions intertwined to form a closed loop of three mutually supporting narratives: Wang Jia Er renews his contract as a global ambassador for the brand and launched the Fencing Narrative TVC to interpret “reverse life” and establish emotional resonance with consumers through his life story of “acting bravely, constantly restarting, and continuing to improve”; appeared at the IFSCC World Conference with 13 academic posters. 2 research results appeared at the EADV conference to achieve a “reverse pattern” on the world stage, and received professional endorsements and global perspectives; “Reversal and Rebirth” 3rd Generation Han Shu Hongman Waist New Product Launch Conference, Officially Launching the Third Generation Red Man Lower back, relying on “365 Cyclic Peptide” technology and “28 day appearance age - 3.3 years” visualization effects to reverse muscle age and consolidate product value. The three-level narrative progressed layer by layer, from life attitude and industry pattern to brand landing, and together completed a complete response on “reversal.”
This is an inevitable result of Han Shu taking root in scientific research and practicing long-term principles. When the traffic dividend fades away, the beauty industry returns to rationality, there are no shortcuts to high-end brands, and globalization cannot stop at concept labels. Hard core scientific research strength has become the foundation for the brand's steady and far-reaching growth. Backed by the Shanghai American Group's full-link research system, Han Shu incorporates the “high-end, youthful, and global” brand strategy into every scientific research investment and product iteration. After 23 years of research on peptides, Han Shu has built strong support for efficacy promises with self-developed “365 cyclic peptides” and the full industry chain capabilities of its own factory, “slow down” and sink down to basic research, and strive to make effective, non-irritating, and inclusive products the bottom line for anti-aging products. From “reversing life” to “reversing and revitalizing”, Han Shu chose to cross the industry cycle through long-term scientific research, continue to take root on the high-end anti-aging circuit, continue to explore new boundaries of domestic anti-aging products, and push the anti-aging skincare industry to a new stage of development.