In recent years, China's intelligent connected vehicle industry has developed rapidly, and some innovative technologies and innovative products have continued to be launched. However, while the industry is developing rapidly, it has also brought about some controversy and even safety hazards. Recently, four departments including the Ministry of Industry and Information Technology jointly issued the “Notice on Further Strengthening Management Work Related to Innovative Design, R&D, Testing and Verification of Automotive Products”. Among them, various requirements were put forward in response to problems such as some manufacturers following the trend and launching new products and insufficient testing and verification. Zhang Hong, a member of the expert committee of the China Automobile Dealers Association, pointed out that after the introduction of the new regulations, it will help bring back some of the brilliant designs of new energy vehicles back to the essence of safety tools. What many consumers originally rejected was not electrification and intelligence, but rather sacrificing operational efficiency for the sake of a so-called sense of technology. After the physical buttons return, the cost of learning during test drives will be reduced, and the time for sales explanations will also be shortened. But it only dispels some of the real concerns, and what really determines the purchase conversion also includes battery life, power, price, after-sales, and overall reliability. Consumers have moved from pursuing the sense of technology brought by screens to being safe, reliable, and “easy to use.” Zhang Hong pointed out that after the implementation of the new regulations, car companies with smooth compliance and stable delivery may be easier to accept consumers who “hold coins to buy”, while brands that have been repeatedly postponed or their allocations have shrunk too much may lose orders. For car companies, the advantages of leading companies will expand, while small and medium-sized car companies and some new car companies may face more pressure at the level of R&D, supply chain, verification, and marketing. Zhang Hong said that the rectification does not necessarily mean replacing the entire door handle, especially the emergency opening mechanism that increases the operating space for external machinery. Batches where the hardware cannot be modified may only be discontinued and the recall plan evaluated. For these models with zero gravity seats in stock, the regulatory red line is actually not to abolish the zero-gravity seat configuration, but rather that the zero gravity mode cannot be started while driving. The new regulations are not “one-size-fits-all,” but rather a compliance screening based on safety evidence. As long as the evidence is complete, it can be retained without safety hazards.

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