Cathay Pacific Haitong released a research report saying that Tencent launched the “Green Bubble Short” applet. Relying on WeChat's huge user chassis and applet ecosystem, the product is expected to achieve a very low user reach threshold. In the long run, the green bubble relies on the WeChat social ecosystem to open up new distribution channels for skits, which is expected to create demand for incremental content and enrich the monetization options of skit producers. The multi-platform distribution model can reduce the dependence of content vendors on a single platform. High-quality works can use WeChat social fission to amplify communication and revenue, and upstream skit production companies are expected to usher in development dividends.

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