According to people familiar with the matter, a hidden startup that is developing AI videos for filmmakers is in talks with OpenAI to obtain the right to use Sora, adjust its features, and sell software or other services based on the model. According to reports, the startup was founded a few months ago by Hollywood producer Jeffrey Katzenberg, Bill Peebles, former research director of Sora, and Suzy Jaswa, former chief financial officer of Dropbox, and the name of the company has not been disclosed. It's unclear if the startup will get Sora's weight, but people familiar with the matter said that if the deal is reached, the company will get deep enough access to allow for extensive customization.

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