The Zhitong Finance App learned that Xiying-W (00625) rebounded more than 7%. As of press release, it had risen 6.66% to HK$34.58, with a turnover of HK$39.08,800.

According to the news, the warm-up period for Xiyin's year-end promotion will be officially launched on October 19. After that, after two major events, the first phase and the second event period, it will finally end on December 27, and will last for more than two months. For “Black Five Network One” and other major promotion nodes, Xiying will also launch special events for Double 11, Black Friday, Cyber Monday, and Double 12. The company previously stated in the interim report that looking ahead to the second half of the year, the company expects the external environment to remain full of uncertainty. However, the peak sales season in the fourth quarter is expected to drive a sharp increase in order volume.

Cinda Securities believes that the company's current brand business has entered a relatively mature stage. Short-term changes in the external environment have led to fluctuations in business performance, but the basic market is relatively stable. At the same time, the company is actively developing the mall model to enrich the platform ecosystem. In the medium to long term, it may be in the infrastructure investment stage, or put some pressure on profitability. Until the scale of the business is established, the scale effect is expected to gradually support the recovery of profitability.

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