According to Southern Metropolis Daily, on the evening of October 12, at the 2026 Q3 earnings conference hosted by LVMH Group, LVMH Group Chief Financial Officer Cecil Cabanes discussed the impact of the Jasmine Milk White lawsuit in China. Cecil said, “It is difficult to accurately quantify its impact. But overall, it can be said that at least at the beginning of the quarter, the incident did have a negative impact.” At the same time, it stressed that LVMH Group will not stop investing in the Chinese market due to the jasmine milk white incident. In addition to the impact of the jasmine milk white incident, in the third quarter of this year, demand from the Chinese customer base fell 15% across the LVMH Group. The Asian market where China is located is also the only region where LVMH Group experienced negative quarterly organic revenue growth. In order to meet the challenges brought about by changes in the market, including the Chinese market, LVMH Group stated that it believes that short-term measures such as price cuts are not advisable.

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