• Accenture acquired Sagacity, a UK data and customer intelligence firm, to expand AI-driven customer insight capabilities in Accenture Song.
• The deal adds more than 140 specialists, strengthening delivery across strategy, design, implementation, and operations in the UK and Ireland.
• Sagacity was founded in 2005 and is headquartered in London, bringing data assets, AI-enabled technology, and customer intelligence expertise.
• The acquisition targets demand for programs that connect data, AI, and operations to improve customer experience and drive measurable growth.
• Financial terms were not disclosed.

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