“In the Chinese market, decision-making power is in the hands of the Chinese team, and there is no need to go through additional management approval. The Adidas China team can independently decide to develop any product they think is suitable for the market. The days where headquarters staff sat in the office to approve what products should be sold in each market are over.” On October 12, in an interview with media including Surge News in Shanghai, Adidas Global CEO Bjorn Gulden pointed out that the business model in the Chinese market has very distinct characteristics, and there is no need for the group to integrate the business in the Chinese market into other regional structures for hierarchical coordination.

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