• Xcel Brands plans to expand Mesa Mia by Jenny Martinez into consumer-packaged food for supermarket distribution nationwide.
• Initial focus targets core Hispanic food categories, including salsas, cremas, queso, prepared meals, and desserts.
• Strategy leans on Martinez’s 5.3 million followers to build a national brand tied to family recipes from Jalisco, Mexico.
• The move targets a roughly $25 billion Hispanic food aisle that is growing about twice as fast as broader grocery.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. XCel Brands Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610130800PRIMZONEFULLFEED9843089) on October 13, 2026, and is solely responsible for the information contained therein.