The Meta platform is launching a series of AI-driven customization tools on Facebook. Users can use natural language to directly explain to the algorithm what they want to see in the stream of information and short Reels videos. Users can access the new “Your Algorithm” feature through the three-point menu on the post. After clicking the “Interested” or “Not Interested” option, the system will pop up follow-up questions to collect more detailed preference information. Powered by a large language model, this feature recognizes and processes user intent and contextual information in freely entered text.

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