Recently, Tencent launched the “Green Bubble Short” in a low-key manner. Tencent is now entering the free skit, and the direct target is the Red Fruit skit series owned by ByteDance. Previously, Hongguo skits were rapidly launched using a free advertising model. According to QuestMobile monitoring data, as of July 2026, the daily active users of the Hongguo skit independent app reached 168 million, an increase of 107% over the previous year, surpassing the sum of the daily activities of the four parent video platforms Tencent Video, iQiyi, Youku, and Mango TV.

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