According to preliminary data from Counterpoint Research's market monitoring service, global smartphone shipments fell 20% year-on-year in the third quarter of 2026, hitting a new low in the third quarter since 2012. The market decline was basically in line with Counterpoint Research's expectations, as the continued rise in DRAM and NAND prices intensified the impact on storage costs in the third quarter, leading to a significant rise in bill of materials costs and deepening supply shortages, which had an obvious impact on mobile phone manufacturers' shipments. In response to rising component costs, OEMs are passing on part of the cost to consumers, driving up global smartphone retail prices by 20% since 2026, and further increasing the average sales price in the market.

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