If you had decided on 1 January 2026 to sit Volkswagen out because the story felt too messy, that choice would look very different today. Holding Volkswagen from the start of the year would have meant a 31.0% loss, including dividends. With tariffs, restructuring talk, and sharply different analyst views already on record back then, which warning sign or optimistic assumption would you have interrogated most before committing your capital?
If the move has made Volkswagen harder to judge, start where the gap is still open and scan 184 high quality undervalued stocks.
The Argument You Would Have Been Weighing Up On Volkswagen
The shares cost €104 at the start of the period, and Volkswagen sat between two very different but plausible stories about where the group might head next.
On the optimistic side, the bullish narrative put a Fair Value of €114, a price implied by its own assumptions, built on 2.8% annual revenue growth and profit margins rising toward 4.5% as electrified models, software and restructuring efforts were expected to gain traction.
The cautious view pointed to a Fair Value of €90, again an implied figure, anchored in a 0.5% annual revenue decline risk and concern that mobility-as-a-service and tighter regulation could keep pressure on earnings despite some margin improvement.
What The Results Changed In The Volkswagen Debate
Volkswagen’s restructuring plan, including up to 100,000 job cuts, plant closures and asset sales, directly tested the bullish assumption that efficiency gains would quietly lift margins. Reported revenue of €82,444m in Q2 2026 versus €80,806m a year earlier came with profit down and net margin slipping from 2.7% to 1.6%, which lined up more with the cautious case.
The hinge assumption was margin recovery from cost programs. When you assess another manufacturer, track whether margin actually moves in the same direction as all the restructuring headlines by comparing profit and net margin year on year.
What Today's Volkswagen Price Already Assumes
Volkswagen now trades at €68.86, well below the €104 starting point from the start of the year. The selected bullish Narrative still sets its Fair Value above that quote, framing today’s level as depressed rather than demanding.
This argument leans on tough reforms, a cleaner model range and better EV pricing. For that Fair Value to be reached, a buyer today would need confidence that Volkswagen can regain share with competitive electric and value segment cars.
"Yet now that the board of Volkswagen has agreed on the tough reforms necessary to turn its fortunes around, the bottom should be in. That does not make the shares an outright buy, mind; but at least, the times of profitable short-selling should be over, rendering the OEM a classic hold until the evidence is in that it can prevail against the Chinese onslaught on its home turf."
The price and this Narrative do not agree. → Uncover what this Narrative says Volkswagen is actually worth
Where Volkswagen’s Story Meets Software
Volkswagen’s restructuring raises a personal question for you. If carmakers keep fighting over prices, who earns more from brains than bodies?
One contender focuses on physical AI, designing its own chips and models for smarter driving.
Its stack can run electric vehicles, robotaxis and even humanoid robots.
Beyond selling cars, it can license electronics and software architectures to other manufacturers.
As firms like Volkswagen wrestle with factories and headcount, someone else is trying to sell the intelligence that quietly steers the wheels.
The case is on the record, with the assumptions it rests on. → See the Narrative that values this company 89% above its price
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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