• Aviva analysis estimates adding £1,000 flood-resilience measures to new-build homes could avoid GBP 60.2 million in losses over 10 years.
• Model assumes average flood claim of GBP 32,000, typical 8% property devaluation tied to long-term flood risk, resilience effectiveness of 50%.
• Annual avoided costs for a single year’s cohort of new homes estimated at about GBP 7 million, or more than GBP 300 per home.
• Payback period for the resilience package calculated at just over three years.
• Consumer survey found 55% would pay GBP 1,000 more for a new home built with flood-resilience measures.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Aviva plc published the original content used to generate this news brief on October 14, 2026, and is solely responsible for the information contained therein.