Zhitong Finance App News, Shenzhen Intelligence (02723) issued an announcement. International Data Corporation (IDC), an authoritative international research institution, released the report “IDC MarketScape: Global B2C Enterprise Intelligence Marketing 2026 Vendor Assessment” (this report). The company was awarded the “Leader” category and is the only Chinese manufacturer in this category.
This report is IDC's establishment of an independent evaluation system for “AgenticMarketing (AgenticMarketing)”, and it also evaluates Agentic Marketing (Agentic Marketing) manufacturers on a global scale. The report comprehensively assesses the comprehensive strength of major global manufacturers in terms of product capabilities, strategic layout and commercial implementation capabilities. The evaluation was determined for each manufacturer from the two dimensions of “capability” and “strategy” through vendor questionnaires and in-depth interviews, end user research, and cross-verification of public information. As a result, the report has become an important basis for global business buyers to evaluate smart marketing vendors.
IDC set out standards for participating vendors (including but not limited to): must provide a software platform that can create, deploy, and manage AI-driven marketing agents; must support autonomous or semi-autonomous execution of marketing workflows, not just insight generation or Copilot functions; must have intelligence orchestration capabilities, including collaborative orchestration across workflows, systems, or agents; must be able to integrate and interoperate with marketing systems, such as data sources, activation channels, and enterprise applications; must have governance capabilities, including observability, auditing, compliance, and policy enforcement.
At the same time, IDC clearly excludes vendors that only provide single-point solutions (such as AEO, generative AI, analytical tools, etc.), those that lack the ability to prove the deployment of agents in a real marketing environment, and those that do not have a basic model or development platform for pre-built agents for marketing use cases.
IDC defines the company as an “AI company for enterprise decision-making.” According to the report, the company's strength lies in its full-scenario intelligent system Deep Agent, which covers decision-making fields such as product innovation, market entry, social marketing, advertising, sales and customer service, and CRM. It consists of more than 30 professional agents, combines large language models with machine learning specific to self-developed fields, and is built on a unified data foundation.
Combining industry vertical data and experience accumulated by the company over 10 years, the company has served many of the world's top 500 brands and continues to provide related products and services to corporate customers.
The board of directors believes that being included in the IDC Global Report and ranked in the leader category constitutes recognition of the Group's technical strength, product competitiveness and industry position, and will help further enhance the Group's brand influence and market expansion capabilities.