According to the CITIC Securities Research Report, trade barriers, cost advantages, and local demand are jointly driving Baidian to speed up the construction of factories in Southeast Asia, while leading Chinese home appliance companies shift their overseas operations from product exports to production capacity, R&D, brand and channel collaborative layout. Facing the global home appliance market of about 3 trillion yuan, Chinese companies are expected to continue to seize the share of Japanese, Korean, European and American brands with supply chain efficiency, product iteration and localization capabilities, and drive a steady increase in overseas revenue and profit centers. It is recommended to focus on leading Chinese home appliances with global competitiveness.

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