The State Drug Administration issued the “Toothpaste Classification Catalogue” on October 15 to delineate regulatory boundaries for toothpaste efficacy classification and claims. The catalog divides the benefits of toothpaste into eight categories, namely basic cleaning, anti-caries, plaque suppression, anti-dental essence sensitivity, reducing gum problems, removing stains and whitening, anti-tartar, and reducing bad breath. Each type of efficacy corresponds to a clear mechanism of action, and the product must meet the corresponding mechanism of action before it can be labeled with this type of effect.

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