The reporter learned that the China Securities Association has drafted and formed “Opinions on Further Deepening the Cultural Construction of the Securities Industry” and is currently seeking proposals from brokerage firms. The purpose of the new regulations is to clarify the goals and tasks of industry culture construction during the “15th Five-Year Plan” period, and to integrate cultural construction into brokerage development strategies and brand building methods. The proposed new regulations require that brokerage firms should deeply grasp the value orientation of finance for the people, establish a value orientation and assessment system that prioritizes investors' interests, use investors' satisfaction and actual sense of attainment as important yardsticks for testing business results, and enhance employees' professional service capabilities and sense of fiduciary responsibility.

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