Jefferies adjusted Netflix's stock research coverage arrangement, with analyst John Colantuoni taking over as the main research leader, while maintaining a “buy” rating and target price of $85. There is a potential increase of about 20.4% compared to the current stock price of $70.57. The agency anticipates that increased members' monetization capacity, increased profit margin expansion, and continued share buybacks will support Netflix's average annual revenue per share growth of more than 14% over the next ten years. Revenue is expected to grow at an average annual rate of about 11% from 2026 to 2029. More than half of this increase comes from an increase in single member revenue, and the average revenue per member is expected to increase by about 6% per year. Jeffrey pointed out that Netflix's standard subscription package in the US is about 60% lower than other paid streaming platforms, and is expected to increase the price by about 7% each year in the future; advertising business revenue is expected to grow at an average annual rate of 35%, driven by the expansion of membership, increased ad impressions, and the launch of new advertising formats.

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