On October 15, Tmall held a press conference on Double 11. In an interview with the media, Tmall CEO Jia Luo said that Double Eleven is unlikely to return to the original rough 50% discount on all platforms. He explained that at the time, the format of Double 11 was mainly limited edition products sold out. When it became an event with hundreds of millions of consumers and millions of merchants, what Double 11 had to do was not 50% off, but the merchants offered the lowest real discount of the year.

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