Launching in early 2027, Alcove will combine TBR Global Chauffeuring's service expertise and global network with new technology to modernize global corporate ground transportation

• Alcove will be Lyft, Inc.’s dedicated brand for global chauffeuring services
• Alcove will combine high-touch service and a world-class passenger experience with greater visibility and control across global corporate travel programs
• TBR Global Chauffeuring will transition to the Alcove brand in early 2027
• Business customers will have access to Alcove in early 2027 through a new portal and current TBR channels, followed by a new mobile app later in the spring

 

Lyft, Inc. (NASDAQ:LYFT) today announced Alcove, a new, differentiated global chauffeur network. Alcove will pair world-class, high-touch service with experienced teams and new technology that make corporate ground transportation easier to book and manage. In addition to current TBR Global Chauffeuring customers, Alcove will serve new corporate travel programs, bookers, and passengers around the world, which is expected to bring incremental Gross Bookings and strong margins to Lyft.

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