The Zhitong Finance App learned that Cathay Pacific Haitong released a research report saying that Muse plans to connect to glasses and expand shopping, payment, and office connectors, and the hardware value is expected to extend from a single function to continuous task services. According to Wellsenn, in 2023/2024/2025, the global sales volume of AI glasses was 24/153/8.46 million units; 2026Q2 reached 3.48 million units, up nearly 200% year on year, maintaining a rapid growth trend. It is expected to be 15 million units throughout the year. It is expected that as products continue to be introduced, scenarios such as first-perspective shooting, real-time translation, and AI assistants will drive users to try. The product penetration rate continues to increase, and is expected to reach 70 million units in 2029.
Cathay Pacific Haitong's main views are as follows:
Monthly topic: Global AI glasses have gone from small-scale trial sales to a rapid release stage, and Meta is the absolute leader in the industry.
According to Wellsenn, in 2023/2024/2025, the global sales volume of AI glasses was 24/153/8.46 million units; 2026Q2 reached 3.48 million units, up nearly 200% year on year, maintaining a rapid growth trend. It is expected to be 15 million units throughout the year. It is expected that as products continue to be introduced, scenarios such as first-perspective shooting, real-time translation, and AI assistants will drive users to try. The product penetration rate continues to increase, and is expected to reach 70 million units in 2029. According to Counterpoint, 2026H1 screenless AI glasses are dominated by North America and Western Europe (50%/28% share), with Meta accounting for 94%; AR+AI glasses account for 45% domestically, slightly ahead of North America by 41%, and Rokid and Meta lead market share of 41%/37%.
Meta expands its wearable product matrix, and Muse pushes glasses from information entry to task execution.
Meta Connect 2026 released Ray-Ban Meta Audio, Gen 3, Meta VR Glasses, and Muse Charm, covering pure audio, shooting, immersive entertainment, and portable interaction. Audio enhances everyday wear with no camera and long battery life; Gen 3 upgrades the radio and operation experience; VR glasses use a split architecture to reduce facial burden and promote immersive entertainment and spatial office expansion; and Muse Charm is a pocket-level portable terminal that complements Muse's all-weather interactive portal. Muse plans to connect to glasses and expand shopping, payment, and office connectors, and the hardware value is expected to extend from a single function to continuous task services.
Consumer-grade 3D printing: AI 3D financing and multi-color hardware work together to upgrade the creative process.
Tripo AI completed Series B and Series B+ financing in September, totaling about 3 billion yuan; flash casting CJ270, Creative 3D K3 and SPARKX i8 rich multi-color printing solutions. ELEGOO Nexprint launched three types of modeling generators on September 15, and Tuozhu R1 expanded to laser processing.
Creative 3D: Multi-color new products enter the crowdfunding and sales preparation stage. The K3 and SPARKX i8 were showcased at IFA. The SPARKX i8 launched crowdfunding on Indiegogo on September 21. The official early-bird price was $289, crowdfunding broke through $1 million 40 minutes after launch, surpassed 1.9 million US dollars on the first day, and had more than 5,000 supporters, both making it number one in the platform category history.
AI glasses: Global shipments have increased rapidly, and applications and channels continue to expand.
In September, Meta released audio glasses and third-generation Ray-Ban Meta, and announced plans to update the display glasses functionality; Snap introduced cross-device AI services.
Rokid: The developer ecosystem is expanding simultaneously with overseas channels. AIUI Studio was launched globally in September. The company revealed more than 35,000 registered developers and more than 500 Agent Store agents; European retail channels expanded, and Style went on sale in Japan on September 15. Application supply and offline experience are expected to jointly drive product usage.
Risk warning: New product delivery and feature implementation fall short of expectations; application demand and payment conversion fall short of expectations; increased competition and pressure on profits; privacy compliance, overseas trade and supply chain fluctuations.