Recently, many e-commerce platforms such as JD, Tmall, and Douyin have launched “Double 11" campaigns one after another. The reporter learned from the above platform that this year's big promotion showed many new features, such as the continuous simplification of event rules, the upgrading of the shopping experience with smart products and AI, and the expansion of consumer service categories. Behind the series of changes, the “Notice on Implementing the “Five Excellent” Actions for Quality E-commerce” recently issued by 7 departments including the Ministry of Commerce sets the tone for upgrading the e-commerce platform “Double 11". Experts believe that the core goal of the platform is to simplify promotion rules, focus on improving product quality, and conform to the transformation direction of quality e-commerce.

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