The 140th Canton Fair ushered in an important trade promotion initiative, namely the formal establishment of the Canton Fair Buyers Union. This new mechanism targets leading global purchasers and pushes exhibition services from simple reception guarantees to a new stage of multi-party collaboration and value co-creation. The Canton Fair Buyers Union held an inauguration ceremony on the 15th. The reporter learned on the scene that the alliance mainly targets the world's top 500, the top 250 global retailers, and key leading buyers from various countries to accurately provide exclusive services. Currently, 58 companies from 32 countries and regions around the world have confirmed their participation. According to information, the Buyers Alliance will establish a normalized communication platform to promote information exchange and resource sharing among members to consolidate long-term trade relationships through mutual trust. Relying on the alliance platform, leading buyers, and between buyers and the Canton Fair can establish more stable communication channels and explore more opportunities for cross-border cooperation.

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