The China Securities Association has drafted and formed “Opinions on Further Deepening the Cultural Construction of the Securities Industry” and is currently seeking proposals from brokerage firms. The new regulations suggest normalizing positive publicity and guidance on industry public opinion, and systematically telling stories about the high-quality development of the capital market. The document proposes constructing a segmented, all-media communication matrix to promote differentiated content to different audiences, combining macro and micro narratives to widely disseminate industry and company values; improving expectations guidance and public opinion management mechanisms, establishing normalized voice channels for think tanks such as chief economists, to interpret policies and respond to market concerns in a timely and accurate manner when major policies are introduced, market fluctuations increase, and hot events unfold; it is proposed to plan and launch cultural products with both ideological and communication power to vividly convey professional value and steadily enhance the industry's social reputation and public recognition.

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