
Headquartered in Lincolnshire, Illinois, Zebra Technologies Corporation (ZBRA) provides hardware, software, automation, and services that digitize frontline operations. With a market capitalization of $18 billion, the company offers barcode scanners, RFID readers, mobile computers, thermal printers, and software that help businesses improve efficiency across retail, healthcare, manufacturing, logistics, and other industries.
ZBRA is set to report its Q3 fiscal 2026 earnings on Tuesday, November 3, 2026, before the market opens. Ahead of the release, analysts expect the company to report diluted EPS of $4.21, up 45.2% from $2.90 in the year-ago quarter. Moreover, ZBRA has exceeded Wall Street’s EPS estimates in three of the past four quarters, while missing on another quarter.
For fiscal 2026, analysts expect ZBRA to report EPS of $18.07, reflecting a substantial 42.1% increase from $12.72 in fiscal 2025. EPS is projected to increase another 7.7% year over year to $19.46 in fiscal 2027.
ZBRA stock has gained 28.7% over the past 52 weeks, significantly outperforming the S&P 500 Index ($SPX), which returned 16.1%, but trailing the State Street Technology Select Sector SPDR ETF (XLK), which posted a 33.1% gain over the same period.
Zebra Technologies has demonstrated solid business momentum, with organic revenue growth averaging 13.8% over the past two years. Share buybacks have also helped EPS grow faster than revenue, while its free cash flow margin improved by 4.8 percentage points over the past five years. These underlying strengths point to solid operating performance, although they do not directly explain the stock’s performance over the past year.
On Sept. 17, Zebra expanded its self-service portfolio with the launch of the KC401 kiosk, designed to streamline routine tasks, reduce customer wait times, and improve workforce productivity across retail, hospitality, manufacturing, and healthcare. Its compatibility with existing CC6000 infrastructure also enables cost-effective upgrades for current customers. On the same day, ZBRA shares rose 1.9%.
Analysts remain somewhat bullish on ZBRA, with the a consensus “Moderate Buy” rating. Of the 15 analysts covering the stock, nine recommend a “Strong Buy,” one rates it a “Moderate Buy,” and five suggest a “Hold.” Meanwhile, the average analyst price target of $420.79 implies potential upside of 11.5% from the current share price.