The National Film Administration and the General Administration of Sports issued the “Notice on Launching the “Follow Movies to Sport” Campaign to Promote the Two-Way Empowerment of Film and Sports”: Promoting the organic linkage between film consumption and sports consumption. Support cinemas, stadiums, sporting event organizers, internet platform companies, commercial banks, payment and settlement agencies to jointly carry out “movie+sports” consumer promotion activities, set up event columns, and launch consumer promotion incentives such as movie and fitness discount packages, movie event ticket linkage, two-way point exchange rewards, and full consumption reduction to achieve consumer linkage. Encourage the creation of unique outdoor sports routes such as hiking, cycling, and self-driving in combination with movie scenes. Support joint ventures for film and sports derivatives. Support the creation of movies and sports markets, and integrate sports and film elements in both directions. Encourage the establishment of sports-themed cinemas in cinemas to create a “second scene” for watching games, and use the cinema's free time to broadcast live broadcasts of major sporting events. Support the linkage and mutual benefits between movie viewing consumption and sports lottery ticket purchases, and support the establishment of sports lottery sales points in cinemas. Encourage the use of virtual reality film technology to provide an immersive sports experience.

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