Douyin e-commerce released data for the first day of Double 11 in 2026. The report shows that on the first day of the promotion on October 15, the number of new merchants with a turnover exceeding one million yuan on the platform increased 74% year on year, and the number of merchants with in-store sales exceeding 10 million yuan increased 96% year on year. At the same time, the launch of Double 11 this year showed the characteristics of growing merchants and talents, and active spending in the fall and winter seasons. The number of people participating in Double 11 for the first time and exceeding one million in turnover increased 30% over the same period last year. Looking at the business sector, various channels such as product cards and searches within the Douyin e-commerce platform have become important channels for merchants to expand their business.

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