On October 16, the World Gold Council released the “2026 China Jewellery Retail Market Insights” report. In the first half of 2026, China's jewellery consumption rose year on year, approaching the highest level in history. The report shows that “self-wearing” driven consumption continues to drive jewellery purchases, with jewellery consumption shifting from being driven by traditional ceremonial scenarios to being driven by emotions; people aged 18-34 are one of the core pillars of overall jewellery consumption.

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