On October 19, AliExpress and Tmall jointly released the “China Brand Global Growth Plan” to provide integrated domestic and international business solutions for leading brands, AI hardware brands, and factory brands. The two sides will set up a special service team for leading brands to provide 7 types of support, including brand protection and marketing. Leading brands such as Midea, Haier, and TCL have all joined. For high-quality factory brands, the two sides will support 1000+ brands to double their business growth. At the same time, AliExpress will also carry out angel round investments for outstanding AI hardware brands, provide Brand+ and Tmall management support, and aim to incubate 100+ AI hardware brands.
Zhitongcaijing · 3d ago
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On October 19, AliExpress and Tmall jointly released the “China Brand Global Growth Plan” to provide integrated domestic and international business solutions for leading brands, AI hardware brands, and factory brands. The two sides will set up a special service team for leading brands to provide 7 types of support, including brand protection and marketing. Leading brands such as Midea, Haier, and TCL have all joined. For high-quality factory brands, the two sides will support 1000+ brands to double their business growth. At the same time, AliExpress will also carry out angel round investments for outstanding AI hardware brands, provide Brand+ and Tmall management support, and aim to incubate 100+ AI hardware brands.
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