• Fortum urged the consumer ombudsman to align draft sustainability and environmental marketing guidance with adopted legislation, without imposing additional requirements.
• The response opposed requiring clarifications immediately alongside every environmental claim, favoring case-by-case assessment outside general environmental claims.
• Restrictions on emissions offsets should not automatically extend to marketing of other environmental investments.
• Verification of future environmental plans should be permitted through sustainability reporting assurance, provided the plans meet applicable requirements.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Fortum Oyj published the original content used to generate this news brief on October 16, 2026, and is solely responsible for the information contained therein.